A healthy scalp is the first step to healthy hair. It’s that simple. You can use a thousand different products for an unlimited number of results but when it comes to the health of your hair, for men, it always begins on the scalp. Choosing the proper shampoo for your hair/scalp type is the most important step.

Let’s begin with the biggest misconception in the hair industry. Most guys think they have dandruff. Why? Because there is a lot of money to be made by telling men that those little flakes are dandruff. For the record guys, dandruff is clinically associated with a fungus and is usually accompanied by excessively oily scalp.

Those dry, itchy little flakes you might be getting are DHT, a male hormone that is excreted through the scalp. If not properly exfoliated, DHT can choke off the follicles and make the hair thin and weak. It’s not enough just to exfoliate and cleanse, the scalp needs to be toned as well. There are many great shampoos and conditioners to be found in the salon but rarely do they exfoliate and tone the scalp. That’s why we’ve created JOE® Shampoos and Conditioner. By utilizing natural & organic ingredients blended with essential oils, we’ve created 3 distinct shampoo formulas and one incredible weightless toning conditioner.

Daily Shampoo is formulated for normal to oily hair and employs mild surfactants to cleanse and exfoliate while apple cider vinegar acts as a ph balancing toner. A simple, effective and gentle way to achieve optimum results.

Thickening Shampoo for fine and thinning hair utilizes organic barley and hops (beer to you and me). Similar to our daily formula, the addition of these natural sugars back fills the hair cuticle and fattens things up a bit. The coolest part of this formula is that unlike most thickening shampoos, it won’t make your hair dry or brittle.

Sensitive Shampoo is formulated for sensitive or problem scalps and contains no sulfates that can irritate. Instead we use coconut oils to gently cleanse. Though the lather won’t be large and fulsome, if you’ve got a tender scalp prone to irritation, you can’t beat this formula for optimal scalp health. It’s color safe too.

Daily Conditioner is not like any conditioner you’ve used before. It adds a healthy shine and strengthens the hair shaft without making your hair flat or fly away. It tones the scalp, in particular the hair follicle, and helps to stimulate circulation.

So there you have it. It’s all about choice. Think it all sounds too good to be true? Use the JOE® system for 2 weeks & if you’re not convinced we’ll give you your money back. It’s that simple.